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PRACTICAL BUSINESS GUIDE

Small Business Website Checklist: Before You Launch

A practical website planning guide for small businesses

Use this guide as a starting point for planning. Exact requirements depend on the business and the platforms involved.

Define the purpose of the website

Decide whether you want phone calls, WhatsApp enquiries, quote requests or simply clear business information. The first screen should support that goal.

Show services and boundaries

Describe your services in everyday language, who they suit, where you operate and any important limitations. If prices vary, explain what affects the quotation.

Make mobile contact effortless

Use readable text, accessible buttons and a contact option that works on a phone. Test links and forms before publishing.

Prepare technical basics

Use descriptive titles, one clear main heading, crawlable internal links, a sitemap and correct canonical URLs. Make sure important content is visible without requiring complex scripts.

Clarify ownership and upkeep

Record who controls the domain, hosting, email and content. Agree how updates, backups and renewal costs will be handled.

What to do next

Write down your current business details, the questions customers ask most often and the one improvement that would make enquiries easier. For professional support, discuss your scope before making changes.

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