Use this guide as a starting point for planning. Exact requirements depend on the business and the platforms involved.
SEO makes information findable
Search engines need accessible pages, relevant information and evidence that a page answers a search. Technical setup supports discovery but cannot guarantee rankings.
AEO means answering useful questions
A clear question and a direct, accurate answer can help visitors and search systems understand a service. Avoid writing FAQs only to repeat keywords.
GEO is not a guaranteed placement
AI tools may select different sources and answers for similar prompts. No agency can guarantee that a specific chatbot will recommend a business.
Publish verifiable information
Use consistent business details, accurate service descriptions, real project evidence and helpful original guidance. Correct errors when details change.
Measure actual business outcomes
Track Search Console clicks, meaningful enquiries and whether customers found the right information. Manual AI prompt checks are observations, not a stable ranking metric.
What to do next
Write down your current business details, the questions customers ask most often and the one improvement that would make enquiries easier. For professional support, discuss your scope before making changes.